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Rick's Comic City is a chain of comic book shops in Middle Tennessee and Kentucky. I was tasked with developing a new logo for them and, after some strategizing, came up with a research plan that involved some competitive analysis and looking through color swatches with the client. I incorporated a character that was created by the client into the logo to make the design more personal and to pique the interest of new customers. At the time I created this logo, Rick's was one small shop in Nashville, TN. It has since grown to numerous locations around Middle Tennessee and a location in Kentucky.
Tools: Adobe Illustrator
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ed7f887f-3a45-4674-8a34-156c1a64727e/9fb3d05c-0c73-401f-8b6c-efb189ea96ba_rw_1920.png?h=553c9ebcb810965d72aa3a464732c1e8)
The client wanted an additional logo to use for specific documents that was a smidge more formal. I removed the character and added the RCC. Then, I made the shield into an oval to better compliment the space around the RCC text.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ed7f887f-3a45-4674-8a34-156c1a64727e/4e4da6ea-1432-4a2a-a339-3945a1e3d30a_rw_1200.jpg?h=4e22b5b5955e2512d8e90f52c772f026)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ed7f887f-3a45-4674-8a34-156c1a64727e/06078af9-c795-433f-b01a-75c50bb52810_rw_3840.jpg?h=30ed39721d9720c5f2cb8d275b5d1665)